Don’t stuff your profile with keywords or include links but do write compelling copy that describes why your business is the one a searcher should visit. Take the time to fill out the description field and use keywords your customers would use. Double-check that your listed hours are correct and if they change seasonally, make sure to set a calendar reminder to update those. Make sure you use a standardized vocabulary for your company name, phone numbers, address, etc., so it appears the same across all your different profiles. Set aside some time to fully populate your profile. You will likely see a panel on the right side of your screen if you are on a desktop. If you haven’t already claimed and edited your Google Business Profile listing, search for your business on Google. How to Claim Your Google Business Profile Listing This step will save you a lot of headaches down the road when staff members change or if you change agencies. Designate any external teams you work with account admins but maintain primary ownership. If you work with a marketing agency, do not have the agency claim the business listing for you with their Google accounts. It’s best if the person – who will serve as the primary owner of the account – is someone you know will be at the company for some time rather than a marketing intern. I highly recommend someone at your company uses a business Gmail account to claim ownership of the business. How to Set Up a Business Profile on Google Make Sure You Have a Master Document with Account Login Informationīefore you start Googling your business name and filling out your profile, it is critical to make sure you have access to shared documentation for your GBP account credentials. You may also have a profile if you’re a service-area business that “visits or delivers to customers directly, but doesn’t serve customers at its business address,” like a plumber or cleaning service. You can also have a profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. Have a storefront? Per Google’s guidelines, “…you can have a profile if your business doesn’t have a physical address as long as you make in-person contact with customers.” Who’s Eligible to Create a Google Business Profile?Īny business with a physical storefront is eligible to create a Google Business Profile.
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